Facebook Ad Size Cheat Sheet:
All You Need to Know
Table of Contents
Creating Facebook ads that catch attention and drive results starts with getting the basics right – like choosing the correct ad size. With so many ad formats available on Facebook, it can be a bit overwhelming to keep track of the ideal dimensions. That’s where this cheat sheet comes in! Here’s everything you need to know about Facebook Ad Sizes to ensure your ads look sharp and perform well.
1. Facebook Feed Image Ads
These are the classic image ads that appear in users’ feeds. They’re simple, effective, and a staple of many Facebook campaigns.
Recommended Size
- Image Dimensions: 1080 x 1080 pixels or 1080 x 1350 pixels
- Aspect Ratio: 1.91:1 to 4:5
- Max File Size: 30 MB
- Text Limit: Primary text: 50 – 150 characters, Headline: 27 characters
Tips
- Use high-resolution images to avoid pixelation
- Keep your text short and impactful to engage users quickly
- Test different headlines and images to see what resonates best
2. Facebook Video Ads
Sponsored InMail delivers personalized messages daVideo ads are highly engaging and autoplay in the feed, making them great for storytelling, product demos, or sharing customer testimonials.irectly to LinkedIn users’ inboxes. These ads mimic traditional email marketing but are delivered through LinkedIn, making them feel more personal and engaging.
Recommended Size
- Resolution: At least 1080 x 1080 pixels
- Aspect Ratio: 1:1 (Square), 4:5 (Vertical)
- Max File Size: 4 GB
Tips
- Add captions since many users watch videos without sound
- Aim for the first few seconds to be the most attention-grabbing
- Include a CTA at the end to guide viewers on the next step
Choosing a Facebook Ad Size is like Alice choosing whether to eat the cake or drink the potion - it’s about deciding whether to go big and bold or small and precise, depending on the effect you want to achieve.
3. Facebook Carousel Ads
Carousel ads let you showcase multiple images or videos within a single ad that users can swipe through. Each card can link to a different landing page, making them versatile for storytelling or highlighting multiple products.
Recommended Size
- Image/Video Dimensions: At least 1080 x 1080 pixels
- Aspect Ratio: 1:1 or 4:5
- Max File Size: 30 MB per image, 4 GB per video
- Text Limit: Primary text: 80 characters, Headline: 45 characters per card
Tips
- Ensure each card tells part of a cohesive story
- Use high-quality visuals to keep users engaged and swiping
- Track performance by card to optimize for future campaigns
4. Facebook Collection Ads
Collection ads combine an image or video with a product catalog that users can browse within the ad. They’re particularly effective for e-commerce brands.
Recommended Size
- Cover Image/Video: At least 1080 x 1080 pixels
- Aspect Ratio: 1:1
Tips
- Use a high-quality, attention-grabbing cover image or video
- Ensure your product images are clear and well-lit
- Highlight your best-selling products to entice users to click
Final Thoughts on Facebook Ad Sizes
Having the right ad sizes is essential to ensure your Facebook Ads look professional and perform well. Whether you’re running image ads, video ads, or immersive experiences, this cheat sheet has you covered. By sticking to the recommended dimensions and best practices, you’ll create ads that not only look great but also help you achieve your marketing goals.
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